Comparing our pillows
| Down | BESPOKE | Alternative down | |
| Feeling | Hotel-like pillows that is moldeable | Medium softness with support | Softest squishiest pillow ever |
| Great for |
High: side sleep; >160cm Mid: back sleep; <160cm |
Everyone | Everyone |
| Adjustable? | No | Yes | Yes |
| Allergies | Feathers | Hypoallergenic | Hypoallergenic |
| Fluffiness level | 5 / 5 | 4 / 5 | 5 / 5 |
| Price | High | Mid | Low |
| Care | Washable | Casing washable | Washable |